Personal Branding

“How you look! How you speak

How you act, it all defines your Personal Brand”

What Is Personal Branding?

Personal branding is the process of creating a brand identity for an individual or a company. As the name suggests, it is a brand for you or your business.

Essentially, it’s how you present your brand and its values to the world and ensure that your target audience knows who you are, what you stand for, and what makes them choose you over your competitors. Why is it worth Personal branding is not just about marketing but about being your marketer. It’s about standing up for yourself and your business to earn the respect and trust of your peers and customers. The term “branding” can have a negative connotation when used in the context of businesses.

Example: Take the example of Bollywood superstars. The director/producer easily signs a film with an actor/actress with a strong brand name like Salman Khan, Sharukh Khan. They know very well that if they make a film by choosing brand celebrities, then there is no risk in it. His films are bound to be superhits in the industry.

The second example is also related to Bollywood’s Shaan Shah Amitabh Bachchan. Once his ABCL Corporation was running in huge losses and became a defaulter overnight. It was the wonder of his brand personality that he stood up again. With the small screen show Kaun Banega Crorepati, he again traveled to that height.

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Deepak Kamra

Incredible Mind Transformation Coach & Business Coach

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