Power of Branding

“Branding is the art of becoming knowable, likable and trustable”

You can think of a brand is psychology which can tend a person to think about their product, services and activities, both in practical and emotional manner. What the other people perception about you, your organization, your product and services. The combination of physical and emotional cues is triggered when exposed to a name, logo, visual identity or even the message being conveyed.
Remember, one can easily copy your style, your product but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, although for some reason, some people feel more connected to Coca-Cola than others to Pepsi.


Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.

Power of Branding

Regardless of size, organizations of all kinds need to invest in branding to stay relevant. If you’re still wondering why you should brand your business, here are some points which shows the power of branding.

  • It makes you more recognizable
  • You can distinguish your self with your competitors
  • It gives strong reputation and growth in your business.
  • You can build a loyal customer base

Branding is not just an advertisement it is perception in the mind of others what they are thinking about you. By making a brand you are building a Brand Personality which build an image or trust about your brand and attract the consumers towards itself.

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